This is just… Bizarre.
HYPE energy drinks have released a new advert starring none other than Kim Kardashian. And it’s definitely an odd one.
The 34-year-old appears to be ‘channeling female icons through the ages’, after falling off her bike. Obviously.
In the advert, she is lying on the floor unconscious, then appears to be in what I assume to be a dream. Then suddenly, she’s Audrey Hepburn. Then Marie Antoinette. Then some weird futuristic… Person. Then she wakes up.
It’s a lot closer to a perfume or aftershave advert than your regular energy drink promotion.