The #trashtag challenge involves taking photos of a littered area before and after cleaning it up. Facebook user Byron Román ignited the trend with a viral post.
People felt inspired to participate in the #TrashTag challenge, and shared pictures of themselves collecting blights of trash from outdoor spaces. Here are some highlights:
The #trashtag hashtag and concept actually date back to a 2015 contest called “The Trashtag Project” sponsored by UCO (or Utility, Comfort, and Originality, an outdoor gear company) where people could post photos of themselves cleaning up litter for a chance to win free outdoor gear.
Thanks to the participants in the TrashTag challenge, the planet and the internet are becoming more wholesome places. For now, anyway.